Reactoo

Virtual Studios · Lead product

BROADCAST-GRADE STUDIO,
FROM A LAPTOP.

The only browser-based platform that runs broadcast-grade virtual sets — multiple presenters, multi-camera angles, no green screen, no rig.

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Trusted by clubs, broadcasters and rights holders

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What is a virtual studio?

A REAL STUDIO,
WITHOUT THE RIG.

A virtual studio is a fully-rendered 3D environment your presenters appear inside — broadcast-grade backdrops, multi-camera angles, scoreboards, replays and graphics, rendered live from a browser tab.

Reactoo is the only platform that runs them browser-based, without green-screen rigs or trained operators. Hosts open a tab, plug in a webcam, and they're in a professional broadcast environment.

Top and tail every fixture with build-up shows, half-time analysis, post-game reactions — without the cost of a real studio, the time of building a set, or the crew to run it.

What you can run

EVERYTHING YOU'D EXPECT
FROM A REAL STUDIO.

Multiple remote presentersHost, co-host and guests on cam together, anywhere in the world.
Multiple 3D camera anglesWide, tight and overhead cuts triggered live with the click of a button.
Real-time graphics & scoreboardsBranded overlays, lower-thirds and live scoreboards — no operator needed.
Broadcast-style stingsTV-quality snap cuts between segments — built-in or your own brand assets.

Customer story

HOW MAN CITY USE
VIRTUAL STUDIOS.

Manchester City

Manchester City use Reactoo's virtual studios to run year-round content across their first team, women's and academy operations — broadcast-grade shows that would have required a TV studio rig, now produced from a laptop.

FAQ

QUESTIONS ABOUT
VIRTUAL STUDIOS.

Do I need a green screen?
No. Reactoo runs virtual studios without a green screen, a rig or a chroma-key setup. Your hosts work in front of any plain wall — the platform handles the studio environment around them.
How many presenters can I have on cam at once?
Multiple. Host, co-host, guests and remote contributors can all appear together inside the virtual set — anywhere in the world, on any device.
What kit do my presenters need?
A regular laptop, a webcam, and a plain wall. No special lighting rigs, no broadcast cameras, no operator.
Can I use my own branding?
Yes. Bring your own studio backdrops, lower-thirds, scoreboards, stings and brand assets — or start from the built-in templates and customise.
How quickly can we go live?
Most teams are live within a week. The platform runs in the browser — there's nothing to install, no integrations to build, no rig to ship.
Is the output broadcast-quality?
Yes. The platform was built to broadcast standards — the same output quality you would get from a TV studio, distributable to your owned channels or any streaming destination.

Ready when you are

Bring a virtual studio to your team.

  • Tell us about your sport and your content needs.
  • We show you the platform running a show like yours.
  • You go live within a week — no rig, no crew, no compromise.
Book a demo